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NYSSMA Cyber-Summit: Music
Education in a Changing World
December 2020
Music Industry Advocacy: Real Time Outreach for Community Engagement!
Presenter:
Dr. Fred Kersten
Boston University
December 2020
Music Industry Advocacy: Real Time Outreach for Community Engagement!
Presenter:
Dr. Fred Kersten
Boston University
|
Abstract
Besides selling me something
what does a music industry person do or
honestly care at all about my music program or what happens in my
school or community? PLENTY! They care a lot! The local music
stores
and music industry are oriented more and more to advocate and support
music education in the schools and members of the
community. This study provides a perspective of innovative efforts by local music dealers, music retailers, and NAMM as they outreach to the community. Data was collected at CMS-NAMM GenNext conferences in Anaheim and Nashville with supplemental information gathered through communications with local dealers via the Internet. Examples of current business outreach and NAMM support for the continuation of music programs will be provided. Representative illustrations of engagement include: 1. Local music businesses providing totally free repair of donated instruments from community members, which are then distributed to underprivileged students with no instrument accessibility allowing them to be part of school music programs. 2. Music business-sponsored programs for disadvantaged schools that are completely supported with supplied instruments and instruction. During this presentation, a synopsis of these activities will be provided in addition to a discussion of possible involvement, support interaction, and outreach inclusion possibilities to be considered by music business students as they prepare to enter the music business profession. |
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