2016 Clinic/Convention February 10-13, 2016

San Antonio, Texas

What You Should Know About Music Business Degrees And Don't!

Presenter: Dr. Fred Kersten




Presider: Dr. Stephen Crawford

Professor of Music History, Coordinator for Music History & Literature
Director of Percussion Studies
University of Mary Hardin-Baylor

Presentation Overview

    Music teachers, advising their students contemplating a music career, are requested to provide information about music degree programs as authoritative resource persons.  The usual recommendation is towards music education or performance.  However, over the last few years there is an increasingly new program being offered at the college level in the form of a music business degree.   

    Many music teachers have not gone through training in this area and most music education programs are barren of even an overview music business course as part of their music education graduation requirements. This leaves teachers unprepared to assist their students in deciding whether to apply for this degree, and limits their abilities as an information source for advisement/counseling.

    Research included in this presentation will provide a strong primer/overview as to the basic answers to questions from both music teachers and high school students regarding the realistic value/parameters of music business programs available.  Data will be compiled through an exploratory and comparative process utilizing resources from music business programs at selected universities, NAMM, and questionnaire responses from music business faculty/ practitioners.

    The focus of this qualitative inquiry research study will be to develop a basic primer of information that may be referred to by music teachers counseling students considering music business higher education study. This should assist students trying to decide whether to pursue the music business major and teachers assisting in the advisement process.

Topical emphasis will include:

1. Overview of music business degree program components:
    a.    Music Management.
    b.    Copyright and publishing specialties.
    c.    Artist management.
    d.    Music Marketing.
    e.    The Internship its value, effectiveness, and importance for future careers.
    f.    Audio speciality component minor.

2. Which students should consider a music business degree?    
    a. Assessing applicable current abilities and interest.
    b. Musical objectives.
    c. Career goals.

3. Music Business, Music Performance, or Music Education-which do I select?
    a. General credit and course overviews.
    b. How should a program be scrutinized to and evaluated by students?

4. National Association of Music Merchants (NAMM) influences and resources for utilization.
    a. NAMM Young Professionals.
    b. NAMM  NeXT Generation.
    c. Music Business Basic Skills.